LBS header


Business Development

Marketing
Marketing should precede sales. Marketing involves the communication of the value and benefits of your products or service to your existing and potential customers. It is said that all businesses live and breathe through marketing. Many small businesses are good at their core business but fall short in communicating effective to their audience. They lack the in-house skill, expertise and time it requires to professionally market their products, services and company.

The hallmarks of a good marketing strategy include:

Set goals and objectives
Be dynamic and respond to customer needs
Be ongoing
Communicate the right impression and perception
Involve the team
Make advocates out of existing customers

In order to achieve these, we are able to offer the following;

Formulation of a Marketing Plan and Strategy
Market Research
New Product launch and development
Product portfolio analysis
Marketing Audit
Relationship Marketing
New Media Campaign
Advertising
Public Relations
Branding or Re-branding

Business Development

This is involves more than just sales and development. It is the complete evaluation of all your business functions and the putting in place a step-by-step process of ensuring they are all geared towards achieving the goals and objectives set out in your vision.

We have designed a unique 11-step process, which will help grow your business, improve your lifestyle and increase your profits significantly. We believe your business has great potential value yet to be discovered. Here is how we help maximise your business potential:

1. A preliminary Assessment
Identify and quantify your Profit Improvement
Potential (PIP)
Need to gauge the level of results you can expect from your business.
Consideration of Business Development Process.


2. First Planning Session
Fill business performance questionnaire
1 day strategic meeting covering the following:
Customer related issues.
Team related issues.
Operational and Financial issues.
Marketing issues.
Agenda for action.

3. Analysis of your Customer Strategy
Obtain buy-in from all owners and team members.
Assess current levels of customer satisfation.
Run a customer advisory board. 		4. Identify Team Needs and frustration:
Run Team Advisory board
Advise management about key issues arising from the Team feedback.
Identify critical business processes
Team members contribution on processes
improvement.

5. Develop a core strategic focus
Establish your company Vision - SMART
Competitor Analysis.
Formalise competitive strategy for your business.
Draw up a business model based on the strategy.
Identify Critical Success Factors (CSF) for your
Business.

6. Develop Customer/team performance standards
Develop performance standards.
Identify moments of truth for thr business.
Develop customer-focused management.
Empowerment - Team members.
7. Systematise key processes and develop an operating plan:
Identify key functions, activities and operating
departments.
Classify all processes in the business
Document processes and identify process
constraints.
Compile Operations manual.

8. Develop Financial Plan:
Perform key financial ratio analysis of business
Prepare annual profit and cash plan on a monthly basis.
Identify financial Key Performance Indicators
Set monthly reporting systems.
Hold monthly board reviews.
9. Market Needs Analysis/Marketing Plan:
Identify all product/service lines.
Do a market needs analysis for each line.
Prepare role profile of the ideal customer.
Identify why customers buy from you.
Develop a Unique Core differentiator
Other key issues - guarantees

10. Sales Activity Appraisal:
Product & Supplier attributes
Competition activity & Market share ratios
Sales Targeting & Operations
Sales Call report/lost orders and report analysis
Sales force recording & Selling Process
Sales literature & Sales Promotion
11. Management Control Plan based on specific KPIs:
Establish the Management Control Plan.
Identify Critical Success Factors.
Identify KPIs fpr CSFs
Set measurement system.
Advanced Financial Management Training.		  

Improving your Sales

Sales ideally should follow a good marketing campaign. Your company’s ability to generate sales and follow it up effectively could make the difference between success and failure.

We help you formulate a sales strategy and system that ensures you are not just carrying out one-off sales campaigns, but have in place a plan that is proactive and guarantees an increase in turnover and subsequently profits.

Our sales offering covers:

Researching your market
Targeting your market
Database management
Writing letters and follow-up
Direct Mail
Booking appointments
Closing the sale
Telesales
Sales force training & performance standards
Sales literature
Sales promotion
Customer Care













Copyright © Leading Business Consultancy